How it works

How Bodh works.

Most merchants make budget decisions based on fragmented and often conflicting data across platforms. Bodh brings your performance data into one place and highlights what matters — where efficiency is improving, where it is declining, and where action may be needed.

01

Connect your data sources

Securely connect your advertising and analytics platforms, including Google Ads, Meta Ads, Google Analytics 4, and your store. Bodh reads performance data such as spend, impressions, clicks, and conversions to build a unified view of your marketing performance.

  • Read-only access — Bodh does not create or modify campaigns
  • Data is used only for your own analysis
  • You can disconnect sources at any time
02

Build a unified performance view

Once connected, Bodh combines your data across channels into a single analytical view. Instead of switching between platforms, you can see:

  • Total spend and revenue across channels
  • Cost efficiency (CPA, MER, ROAS)
  • Conversion flow from traffic to purchase
  • Channel and campaign contribution

This provides a consistent baseline for evaluating performance across your marketing mix.

03

Identify meaningful changes

Bodh evaluates your metrics and flags when meaningful changes occur. These may include shifts in efficiency, budget allocation, or conversion performance across your funnel. Examples include:

  • Cost per acquisition increasing beyond expected levels
  • Budget concentrated in underperforming campaigns
  • Changes in conversion rates across key steps
04

Surface insights for action

Bodh highlights areas that may require attention and helps you identify where to act.

  • Insights are advisory and require user action
  • No automatic changes are made to your ad accounts
  • You remain in full control of all decisions
Privacy

Data usage and privacy

Bodh uses Google Ads and other platform data solely to provide your performance dashboard and insights.

  • Data is never sold or shared with third parties
  • Data is only accessible to the authenticated user
  • You can request account and data deletion at any time

For more details, see our Privacy Policy.

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